CLIENT: GIRL TALK 1 ON 1
Girl Talk 1 on 1 is a dynamic nonprofit organization founded in 2018 in Miami-Dade County. With a powerful mission to uplift and empower adolescent girls, Girl Talk 1 on 1 creates opportunities for young women to build the personal and professional skills they need to become tomorrow’s changemakers. Want to learn more about how they're shaping the future? Visit their website and join the movement!
The Goal:
I’ve had the pleasure of working closely with Shaquira Robinson, CEO and Founder of Girl Talk 1 on 1, on a series of impactful projects that support the organization’s digital marketing efforts. From crafting compelling email campaigns and social media content to designing eye-catching graphics, my role has been to elevate their message and expand their reach.
Most recently, between August and September, I collaborated with the Girl Talk team to develop and execute a strategic awareness campaign in support of Give 8/28—a national day of giving that celebrates Black-led nonprofits. Our goal was to amplify visibility, engage the community, and drive support for this powerful cause.
I’ve had the pleasure of working closely with Shaquira Robinson, CEO and Founder of Girl Talk 1 on 1, on a series of impactful projects that support the organization’s digital marketing efforts. From crafting compelling email campaigns and social media content to designing eye-catching graphics, my role has been to elevate their message and expand their reach.
Most recently, between August and September, I collaborated with the Girl Talk team to develop and execute a strategic awareness campaign in support of Give 8/28—a national day of giving that celebrates Black-led nonprofits. Our goal was to amplify visibility, engage the community, and drive support for this powerful cause.
Role: Content Creator/Graphic Designer, Copywriter, Marketing Strategist.
Software: Canva, MailerLite, Instagram.
Goal: Increase awareness in Girl Talk 1 On 1 Cause for Give 8/28 fundraiser, September 2024.
KPIs Focused: Focused on the Instagram platform, The team wanted to focus on the following KPIs
Accounts Reached
Accounts Engagement
Content Interaction
Increase in Followers
Accounts Engagement
Content Interaction
Increase in Followers
Results: During the whole month of August, we saw the following results:
Accounts Reached: Followers: +3.8%; Non Followers: +111%
Accounts Engaged: Followers: +11.2%; Non Followers: +28.5%
Content Interaction: +54.2%
Increase in Followers: +1.4%
Content Interaction: +54.2%
Increase in Followers: +1.4%