Locally Grown Foods (LGF) promises to deliver exceptional services to customers and local restaurants and groceries for food delivery options.
Locally Grown Foods (LGF) promises to deliver exceptional service to our customers. We started the mobile app during the COVID-19 pandemic. We specialize in delivering foods from your locally grown foods from your groceries and local restaurants. We promise fresh ingredients straight from the farm to your kitchen.
The thought of Locally Grown Foods (LGF) came up when I was looking for a simpler way to not only get the take-out and groceries I needed but to also support locals and have a chance for smaller businesses and farmers to bounce back after COVID.
The main points of LGF are the following:
•Affordable delivery for both groceries and take-out all in one app.
•Support local farmers and businesses.
My Role
Within this project, I played the role of a UX researcher, designer, and content strategist. I focused on understanding Locally Grown Food's everyday users by conducting both qualitative and quantitative research. I wanted to define the challenges my users were facing and design a clean and simple solution.
Methods of research:
User Survey
User Interviews
A/B Testing
User Research & Persona
Based on the interviews and research, I set up two different personas. We referred to them throughout the entire product development process.
User Persona One: Megan, The Millennial Professional
Problem and Solution:
It is a Thursday and Megan is looking to order tacos from her favorite restaurant.
•What problem are you trying to solve? Provide an easy way to have a meal delivered to their door/office.
• What product do you want to build or what feature do you want to add? A mobile app that connects to different restaurants and grocery stores.
•For whom? For the millennials in the professional world in the early-mid stages of their career
•What benefits will each of them get from what you’re creating? A simple and affordable way to have food delivered to their door.
•What’s the benefit to your company for building this feature or product? To build an app that helps support the communities around the U.S. We will support local groceries and restaurants and bring businesses to consumers while not having any capital expenses.
User Flow & Wire Frame
User flow/thought process
User Map
Wire frame
UI/UX Design
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