Executive Summary
The purpose of this presentation is to share with you the
importance of UberEATS adopting a culture of metrics. Some of the importance of investing in a culture of metrics for UberEATS:
importance of UberEATS adopting a culture of metrics. Some of the importance of investing in a culture of metrics for UberEATS:
• Analytics are an excellent way to find beneficial tactics that
align with our company and consumer interests.
align with our company and consumer interests.
• Ideal analytics framework.
• It is important to have a framework that will provide
insights into our company goals, objectives, and key measurable
metrics.
insights into our company goals, objectives, and key measurable
metrics.
• Market research & user testing will help our company better
understand our users.
understand our users.
• All these will help provide data that our company can analyze
and improve our strategies.
and improve our strategies.
• Action Dashboards.
• A visual that focuses on specific trends that could be
opportunities for improving strategies for UberEATS reach to
customers.
opportunities for improving strategies for UberEATS reach to
customers.
• Reporting Ecosystem.
• A review of metrics from stakeholders’ perspective.
